Meet the Founders
Rhian
Mason
Cultural strategist, connector of dots and professional asker of “but why would anyone care?”
Rhian has spent 15+ years helping some of the world’s biggest brands find their way into culture, with leadership roles across M&C Saatchi, Clemenger BBDO, Emotive, DDB and IPG.
She has shaped cultural, social and earned strategies for brands including Google, Amazon, Coca-Cola, McDonald’s, Samsung and Tourism Australia, across Australia and around the world. Naturally nosy, perpetually down a rabbit hole, with an encyclopaedic knowledge of celebrity gossip and a rotating cast of very left-field obsessions.
Elly
Brand
Elly obsesses over culture for a living, tracking the signals, the scroll and the shifts in how people behave online. She turns what she finds into sharper brand decisions, then builds the systems that make them stick.
Across 10+ years, she’s led social and content at McCann, run marketing for TEDxSydney and consulted across agencies, media and brands including eBay, Mastercard, Microsoft, Hyundai and L’Oréal. Type A by nature and chronically online by profession, she has expensive interiors taste, a Vinted problem and a horror-film obsession that started far too young.
